The mission of The Mundial Group’s advocacy campaign, READ Mundial, is to encourage families to read together with children of all ages. We are committed to engaging, entertaining, and educating families with the intention of making a positive quality of life change for all youngsters. Our intention is to close the achievement gap and be a catalyst for positive change in the community.
Our Goals
The Mundial Group strives to:
Educate families on how to create reading rituals and routines that close the achievement gap and encourage bi-literacy and non-fiction reading, with our publications as the vehicle
Engage families using the sport millions love, soccer through physical activity and technology
Entertain families by using positive role models in the world of soccer, such as Pelé
Entice families to read with their children of all ages
Encourage and nurture balanced, active and involved life styles
The Mundial Group’s work is:
Family focused, placing the importance on what is best for the child and the family
Tied in with the maintenance of bi-literacy
Focused to embrace and celebrate diversity; crossing gender, generations, and culture