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READ Mundial Press Contact: Deborah Castillero deborah@mundialgroup.net 917.913.1300
Fútbol Mundial Launches Sister Publication, READ Fútbol Mundial Magazine, in 30 Schools in Manhattan, The Bronx and Brooklyn
Kids Publication Encourages Non-Fiction Reading for Latino Public School Students and Their Families
(New York) Independent publisher Félix Sención, one of Crain’s 40 under 40 Class of 2007 and founder of The Mundial Group, publishers of Fútbol Mundial, the largest circulating Spanish language sports magazine and men’s magazine in the United States beating out ESPN Deportes La Revista and other large brands, announces the launch of READ Fútbol Mundial within thirty New York City schools. Targeting 4th to 8th grade Latino students in Manhattan, The Bronx, Brooklyn and Queens, READ Fútbol Mundial encourages and rewards non-fiction reading. By combining articles about soccer, the number one sport for Hispanics, with financial literacy stories, current events, book reviews, games and celebrity interviews. READ Fútbol Mundial has created a tool designed to engage and inspire students and their families to read together with content that resonates with them culturally and socially. Educators wrote the magazine with this audience in mind, establishing a goal of narrowing the achievement gap amongst Latino students and to be a catalyst for positive change in the community.
Funded out-of-pocket by Mr. Sención, READ Fútbol Mundial has achieved a successful launch within the Miami-Dade County public school system with over 10,000 copies being requested by local teachers to distribute to their students to encourage non-fiction reading from the primary through high school grade levels. In New York, Octavia Ford, a community school director, is one of the leaders spearheading the initiative of incorporating READ Fútbol Mundial into The Bronx after school programs.
Endorsed by world-renowned soccer player Pelé, READ Fútbol Mundial’s content resonates with Hispanic households, already familiar with the Mundial Group’s other publications, including Fútbol Mundial and Béisbol Mundial and trust the brand and content produced.
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